Cavite State University Wins 2nd Runner-Up in BrandCon PH 2025 Marketing Pitch Competition

Cavite State University proudly secured the 2nd Runner-Up award in the “Best Idea Wins” Marketing Pitch Competition during BrandCon PH 2025, held on September 19, 2025, at Marquis Events Place, Bonifacio Global City, Taguig.

The CvSU contingent, known as the GenZ Marketers Team, delivered an outstanding pitch on the integration of artificial intelligence in marketing campaigns. Samantha Isabelle M. Suyat represented the group as the presenter, confidently showcasing their innovative idea before a panel of industry experts. She was joined by team members Camille C. Bolina, Czareeanne Michelle Camelon, Jenny Rose A. Fernandez, and Donabel Lamarca.

From a total of 43 entries nationwide, only 10 teams advanced to the finals. CvSU emerged victorious as 2nd Runner-Up, earning ₱200,000 worth of media value, bringing pride and recognition to the university.

Competition Results

• Champion – Team Pulse (Silliman University) – ₱500,000 worth of media value
• 1st Runner-Up – Clutch! (University of the Philippines – Manila) – ₱300,000 worth of media value
• 2nd Runner-Up – GenZ Marketers (Cavite State University) – ₱200,000 worth of media value

Top 10 Finalists

1. Market Cruisers – Lyceum of the Philippines University – Cavite
2. GenZ Marketers – Cavite State University
3. Clutch! – University of the Philippines – Manila
4. Compawnions – Pamantasan ng Lungsod ng Valenzuela
5. JMApers – Pamantasan ng Lungsod ng Muntinlupa
6. SynergiX – Mindanao State University – Main Campus
7. Team Crystal – De La Salle University
8. Team Pulse – Silliman University
9. JMAGALING – Saint Louis College of San Fernando, La Union
10. Team A & A – Ateneo de Manila University

Esteemed Panel of Judges

The finalists were evaluated by a distinguished panel of leaders in the field of marketing and communications:

• Miko David – President, David & Golyat
• Merlee Jayme – Chairmom, Jayme HQ and The Misfits Camp
• Leah Ayeng – Director for Youth and Academe, Philippine Marketing Association & CEO, Prestige Quality Paper Products
• Dennis Perez – Executive, Unilever
• Archie Carrasco – CEO & Chairman, AGC Power Holdings Corp.

This recognition highlights the creativity, talent, and determination of CvSU students to excel in competitive arenas. The university commends the GenZ Marketers Team for bringing honor to Cavite State University and for exemplifying innovation and excellence in the field of marketing.