Cavite State University Imus Campus hailed as one of the Marketing Schools of the Year at AGORA Youth Awards 2019-2020 by Philippine Marketing Association

Manila, Philippines- On March 8, 2020, the Philippine Marketing Association (PMA) conferred the Agora Youth Award 2019-2020 to Cavite State University Imus Campus for being one of the Marketing Schools of the Year held at the Winford Hotel Manila. Led by their adviser, Ms. Ruby-Lyn T. De Grano and endorsed by the Management Department Chairperson, Dr. Alfe M. Solina, the seven BS in Business Management major in Marketing students namely Gheanne Mherl Abubo, Leo Basal, Ramonchito Castillo, Maria Victoria Orro Harder, Harlene Ramirez, Aldren Sarmiento and Leslie Suyat presented a “Real-Life Business Case for Toyota Motors Corporation’s New Hybrid Electric Vehicle” during the final judging conducted in Ateneo Professional School at Rockwell Makati on March 6, 2020. Top executives from prestigious companies served as evaluators and judges of the marketing plans of the competing schools.

Philippine Marketing Association (PMA) was established in 1954 to create awareness for the power of marketing in business, industry, and the academe. It remains as the leading institution for marketing excellence in the Philippines. PMA applauds remarkable companies and individuals who have successfully navigated the ever-evolving business landscape through the Agora Youth Awards (AYA).

This year, to strengthen its commitment in recognizing outstanding Filipino marketing students, the PMA collaborates with Toyota Motors Corporation to provide AYA, the most coveted student marketing excellence recognition every academic year.

“I am very proud of the students’ achievement. With the 16 schools who competed, it was very overwhelming that Cavite State University Imus Campus made it to the top finalists. During the preparation for the competition, the team took it seriously to perfect their marketing plan, and their hard work paid off” De Grano stated.

Likewise, Castillo also expressed his heartfelt statement in his Facebook post: “Isang karangalan na dalhin ang pangalan ng CVSU Imus at ipakita sa lahat na kaya nating makipagsabayan sa iba't ibang unibersidad sa Pilipinas. Congratulations to Team Eco-Dream for becoming one of the top 5 finalists out of 16 universities in the Philippines in the recently concluded Agora Youth Awards”.

Cavite State University Imus Campus commits to continuously showcase students’ academic prowess, technical knowledge, and unique skills by actively participating annually in PMA’s annual awards.

(R. De Grano and Dr. A.M. Solina)